Hi, I’m Emily.

I’m a Brand Experience Designer of 15+ years who is endlessly curious about why people do what they do. I love learning about what makes them notice, trust, choose, buy, remember, and come back.

My career has moved across graphic design, branding, marketing, photography, e-commerce, physical products, events, and UX. On the surface, those can look like very different disciplines. But I’ve realized I’ve been solving the same problem all along:

How does someone feel now and how should the experience help them feel next?

That question has taken me in some unexpected directions. I built a menopause brand after listening to thousands of women who felt overlooked. I redesigned dance photography around making each dancer feel like an individual rather than one of many. And today, I work within a global professional brand, turning complex information into experiences that help people feel informed, capable, and supported.

I like working beyond the boundaries of a single design discipline. I’ve conducted customer research, developed brand strategy, launched physical products, designed packaging and e-commerce experiences, rethought customer journeys, created global event environments, and translated dense technical information into clear visual stories. Sometimes the answer is a better design. Sometimes it’s a better process, message, product, or experience.

I bring customer insight, visual storytelling, and business thinking together to find that answer.

I believe the best brand experiences do more than communicate what a brand offers.

They inspire people to see what’s possible and want to be part of it.